Case Studies
Ada's powerful mobile engagement tools have moved the needle for many clients large and small.
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BMW
Automotive
Challenge: Assessing the satisfaction of BMW and Mini Clients
Solution: BMW created a text message campaign that sent their customer to a dedicated mobile landing page that invited them to complete an online survey.
Key Stats:
CTR (clickthrough rate): 42%
Survey completion rate: 27%
Thanks to Ada, BMW can now quickly and easily field surveys that get high customer engagement rates.
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FIAT
Automotive
Challenge: Build awareness of the introduction of the new FIAT 500 at the Motor Village of Cannes.
Solution: Using the Ada integrated platform, Fiat created a campaign using promotional coupons, Facebook ads and SMS messaging.
Key Stats:
Views: 85,000
Coupons Redeemed: 300
Fiat 500s sold: 3
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Natuzzi
Residential Furniture
Challenge: Supporting retail development, communicating globally, customizing campaigns for different target markets.
Solution: Ada Retail multi-account 100
Key Stats:
+300% geo-localized Marketing campaigns
650,000 acquired prospects in store
98% store manager satisfaction with achieved results
Kicco
Coffee
Challenge: Reduce time-to-market of communications and marketing initiatives.
Solution: Mobile campaign created using Ada's opt-in tool, landing page suite, Storytelling tool and distributed using Ada's SMS, Social Sharing, Email, and Google Adwords tools.
Key Stats:
+250% in implemented marketing campaigns
+800% created mobile content
+120% coupons redeemed at point of sale
+32% increased revenue
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KIABI
Online Retailer
Challenge: Introduction of a new concept that changes the shopping experience for consumers.
Solution: Landing Social Coupon, integrated with a Facebook ad campaign.
Key Stats:
Unique visitors: 32,000
Leads: 3,150
Cost per Acquisition (CPA): €0.09 / $0.10